It takes a lot more than a "For Sale" sign in the front yard, a Multiple Listing entry, and an occasional ad in the classifieds to get a home listing sold. Be sure to discuss the details of the marketing plan with the companies and real estate agents you interview about selling your home.

Real estate agents who provide high quality service will usually have a written marketing plan tailored to fit your home and your individual needs. A good marketing plan begins with pricing the home appropriately. It involves exposing your home to as many real estate professionals and qualified buyers as possible. The agent's job is to get buyers through your front door; your job is to ensure that the buyers like what they see. Top agents are very active in finding prospective buyers and in coaching sellers about how to enhance their home's presentation. There are differences in the marketing approaches of companies and individual agents, so ask for a written plan to give you a clear idea of what you can expect of your agent.

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Bradley E. Arnowitz PA, RPS, CLHMS
1355 Real Estate Associates, Inc.
Formally, Re/Max Beach Properties
3301 N.E. 183rd Street, Suite 405
Aventura, FL 33160
24/7: 305.776.6113
Facsimile: 305.402.0707
Brad@ArnowitzProperties.com
ClientCare@ArnowitzProperties.com

Re/Max Hall of Fame - Top Residential Team, Florida
Founder, The Institute for Luxury Home Marketing
Renowned Property Specialist
Certified Luxury Home Markeing Specialist
Voted "Best Local Realtor" Miami Sun Times
Miami Beach Area Council Chair, Realtor Association of Miami & The Beaches

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